As consumer demand increasingly shifts toward clean agricultural products with clear origins and strong local value, trade connection activities play an important role in bringing Vietnamese agricultural products closer to consumers and broader markets.
The 2026 Phu Tho Agricultural Products Exhibition, Introduction, and Trade Connection Week, organized by the Phu Tho Provincial Farmers’ Association, is one of the meaningful events serving that purpose. Under the theme “The Journey of Agricultural Products from the Ancestral Land – Connecting Trade Opportunities,” the program is not only a gathering place for signature local products, but also a bridge connecting producers, businesses, and consumers.
The event takes place from April 18 to April 20, 2026, at the Labor Cultural House, located at 1245 Hung Vuong Street, Thanh Mieu Ward, Phu Tho Province. This central location makes it convenient for visitors to explore, experience, and engage in trade activities.
During the week, visitors will have the opportunity to discover a wide range of signature agricultural products from Phu Tho Province, such as tea, honey, vermicelli, processed agricultural products, and many other regional specialties. Beyond product displays, the event also provides businesses with the opportunity to introduce their production processes, brand stories, and the core values behind each product.
For producers and businesses, this is an important occasion to expand partner networks, seek cooperation opportunities, and strengthen brand recognition. At the same time, participating in trade connection activities helps businesses better understand market trends, allowing them to improve their products based on real consumer needs.
For consumers, the week is more than just a shopping destination. It is a journey to experience the agricultural culture of the Ancestral Land, where every product carries a story of the land, the people, and the dedication of farmers.
As a business operating in the agricultural sector, we highly value the significance of programs like this in promoting sustainable development. This is not only an opportunity to promote products, but also an important step in building customer trust through transparency and direct connection.
In the coming time, actively participating in trade promotion events will continue to be one of our strategic directions. Through these efforts, we aim to bring high-quality agricultural products closer to the market and contribute to elevating the value of Vietnamese agriculture.