Every year, during the Hung Kings Commemoration Festival, millions of Vietnamese people and visitors from across the country gather at Hung Temple to honor the great contributions of the Hung Kings, who laid the foundation for the nation. Within that sacred flow of tradition, the presence of Thanh Ba purple bud tea is more than just the introduction of an agricultural product. It is a source of pride for tea growers, as they bring the essence of their homeland to a wider community.
Throughout the festival, the exhibition booth featuring outstanding OCOP products from Phu Tho Province welcomed many visits from provincial leaders, local officials, and a large number of visitors. Thanh Ba purple bud tea, with its distinctive color and remarkable nutritional value, received strong interest and positive recognition, becoming one of the products that attracted attention at the event.
Beyond product promotion, the festival was also a vibrant cultural space filled with artistic performances and traditional showcases held throughout the celebration. The joyful sounds, lively atmosphere, and performances rich in national identity helped create a festival season that was both sacred and familiar—one that brought people closer together and strengthened community connection.
For tea makers, being present at the Hung Temple Festival is a great honor. It is not only a journey of bringing their products to millions of visitors, but also a journey back to the roots—where the enduring cultural and spiritual values of the Vietnamese nation are nurtured. Each purple tea bud shared with visitors carries a part of the story of Thanh Ba, of the ancestral land of Phu Tho, spreading that story far and wide.
From the humble midland region, Thanh Ba purple bud tea now proudly stands at one of the nation’s most important festivals, carrying its unique flavor, its confidence, and its aspiration to reach further. With every cup of tea, people can experience not only its pleasant taste, but also the cultural depth and spirit of Vietnam.