From November 5–10, 2025, the 8th China International Import Expo (CIIE 2025) took place in Shanghai, marking another milestone in global trade promotion and cross-border cooperation. With the theme “New Era, Shared Future,” this year’s expo set a new record in both scale and participation: over 4,100 exhibitors from 155 countries, territories, and international organizations, occupying more than 430,000 square meters of exhibition space. This extraordinary scale once again affirmed CIIE’s position as one of the world’s most influential import-focused trade events.
For UT Tea, CIIE 2025 was not only an opportunity to showcase the excellence of Vietnamese tea, but also a platform to strengthen partnerships, expand international distribution networks, and reaffirm our commitment to elevating Vietnam’s agricultural brands to the global market.
Vietnam’s Strong National Presence at CIIE 2025
Representing Vietnam’s governmental leadership at CIIE 2025, Deputy Minister Nguyễn Sinh Nhật Tân led the Ministry of Industry and Trade delegation to the Opening Ceremony and the Hongqiao International Economic Forum. Their attendance demonstrated the Vietnamese Government’s strong commitment to promoting trade, investment, and economic cooperation with China and international markets.
As part of the National Trade Promotion Program 2025, the Vietnam National Pavilion—organized by the Vietnam Trade Promotion Agency—played a central role in representing the country’s image. The pavilion, covering 132 square meters, highlighted Vietnam’s dynamic economy, investment potential, tourism growth, and major achievements in agriculture and manufacturing.
Complementing the National Pavilion was a 600-square-meter exhibition zone featuring 50 leading Vietnamese enterprises, all with strong export capacity and reputable international brands. These included major names such as:
- TH True Milk
- Trung Nguyên Coffee
- Quảng Ngãi Sugar Joint Stock Company
- Thanh Hà Fish Sauce Processing & Seafood Company
- Vietnam Fruit & Vegetable Association
- Dong Nai Investment, Trade & Tourism Promotion Center
Among these distinguished companies, UT Tea proudly represented the tea industry, bringing premium Vietnamese tea to a global audience.
UT Tea’s Participation: A Milestone for Vietnamese Tea
As a long-standing tea producer with a clear mission—to bring authentic, high-quality Vietnamese tea to international consumers—UT Tea entered CIIE 2025 with great enthusiasm and thorough preparation.
The UT Tea booth attracted continuous attention from both Chinese buyers and international importers. The strong interest came from several factors:
1. Authentic Vietnamese Flavor
Our teas are grown in high-altitude regions of Vietnam, where cool climates, rich soil, and skilled farmers produce leaves with exceptional aroma, flavor, and color. Many visitors expressed admiration for the freshness and purity—qualities that distinguish Vietnamese tea from other Asian teas.
2. Traceability and Quality Standards
UT Tea showcased its advanced manufacturing practices, including:
- ISO- and HACCP-certified production
- Full traceability systems
- International-standard packaging suitable for modern retail chains
- Sustainable farming partnerships with local growers
These elements helped buyers understand the reliability and transparency of UT Tea’s supply chain—an increasingly important factor in global trade.
3. Market-ready Export Solutions
We also presented our capability to support B2B clients through:
- Custom tea blends
- Private-label/OEM services
- Large-volume export packaging
- E-commerce-ready product designs
- Stable year-round supply capacity
This aligned perfectly with the preferences of Chinese distributors and international bulk buyers seeking long-term collaboration with dependable partners.
A Week of Meaningful Connections and Trade Opportunities
During the six days of CIIE 2025, UT Tea conducted numerous meetings with potential partners across various sectors, including:
- Import–export companies
- Tea distributors
- Retail chains and supermarkets
- Food service and hospitality groups
- Cross-border e-commerce platforms in China
Many partners expressed strong interest in introducing UT Tea to markets such as Shanghai, Beijing, Guangzhou, Chengdu, and Shenzhen. With China being one of the world’s largest tea consumers, the opportunity to bring Vietnamese tea to this market holds enormous potential.
Additionally, UT Tea held discussions with international buyers from the Middle East, Europe, and South Asia—regions where Vietnamese tea is increasingly recognized for its quality and competitive value.
Strengthening UT Tea’s International Strategy
Participating in CIIE 2025 fits into UT Tea’s broader strategy of expanding exports and elevating Vietnam’s tea brand on the global stage. Over the years, UT Tea has successfully delivered products to demanding markets such as:
- The Netherlands
- Germany
- Dubai
- Malaysia
- South Korea
- Pakistan
Our continuous investments in quality improvement, processing technology, and sustainable farming have helped UT Tea gain trust in these international markets.
The strong reception at CIIE 2025 reaffirmed that UT Tea is well-positioned to accelerate global expansion, especially in China—one of the world’s most diverse and dynamic tea markets.
A Step Toward the Future
CIIE 2025 concluded with positive momentum for Vietnamese businesses, including UT Tea. The event strengthened our belief that Vietnamese agricultural brands—especially tea—can compete effectively on the world stage when backed by quality, innovation, and professionalism.
For UT Tea, the expo marked:
- A valuable opportunity to promote the identity and excellence of Vietnamese tea
- A platform to forge new partnerships with buyers worldwide
- A strong foundation for long-term commercial cooperation
- A reaffirmation of our mission to bring premium Vietnamese tea to global consumers
As we move forward, UT Tea remains committed to upholding our core values: quality, sustainability, and integrity. We will continue working with farmers, partners, distributors, and international organizations to ensure that every cup of UT Tea represents the best of Vietnam.